Moones's Wall

Today, December 17, 2015, Britsh band Moones have been doing an interesting bit of marketing: Zoomes by Moones. As of 12:12 PM today, the event has been live streamed on YouTube since December 13, 2015. A camera is pointed at the wall of a building in Central London, and you have to find it.

The description on the video:

ZOOMES by MOONES - Win £4k! Find this London wall + tweet the code behind the gum to the band.

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Started streaming on Dec 13, 2015--

Hello money hungry misfits. We're giving away our £4000 music video budget to promote our debut album Modern Music Moguls which is what you're hearing playing over this live stream.

HOW?

1. The wall in this live stream video is located on an undisclosed street in Central London (zone 1).

2. A piece of chewing gum is stuck to the wall.

3. Behind the gum is a code.

4. To bag the £4000, find the wall and tweet the code to @moones.

5. The camera will zoom out every time video views double, gradually revealing more of the location. This begins at 5000 views.

HAPPY HUNTING!